Our story
We built this because restaurants deserve better.
Restaurant owners are some of the hardest working people we know. They wake up early, stay up late, and pour everything into giving their guests a great experience. Marketing should not be what keeps them up at night.
We started SousMarketer to give every restaurant access to the same quality marketing that only big chains with big budgets could afford. Built by marketers, powered by smart technology, designed for people who would rather be in the kitchen than behind a screen.
10-15 hrs
per week on marketing
Time restaurant owners spend on tasks they were never trained for.
€1,500+
per month on agencies
What most restaurants pay for generic templates that don't match their voice.
0%
marketing in chef school
Hospitality training covers service, food, and management. Never marketing.
We didn't build SousMarketer because we love technology. We built it because we spent a decade watching restaurants overpay for marketing that didn't match their voice or their values.
How we think
Marketing expertise first. Technology second.
Learn your restaurant first
Before generating a single photo or caption, the platform builds a complete profile of your restaurant. Your cuisine, your story, your tone, your guests. Everything starts there.
Your voice, not a template
A bistro in Amsterdam sounds different from fine dining in Rotterdam. Our Brand Voice system captures those differences and applies them to every piece of content, every review response, every post.
Connected, not fragmented
Photos, content, reviews, and social media are not separate tasks. They flow from one connected pipeline. Create once, publish everywhere, stay consistent.
The team
Marketing meets technology.
Marketing Strategy
Campaign planning, brand positioning, and content direction grounded in 10+ years of real-world experience.
Technical Development
Platform engineering, system architecture, and continuous feature delivery.
Customer Success
Onboarding support, restaurant setup, and ongoing guidance to make sure you get results.
Restaurant Intelligence
Cuisine research, food photography standards, and the knowledge base behind 54 supported cuisines.
Growing team. Based in the Netherlands.